Offerings
This page is by no means comprehensive or definitive. It is intended to offer an overview of what I’m good at and what I’m looking to do. If you have an idea for how we might be able to work together, I encourage you to reach out!
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Brand strategy
In the world of brand marketing, everything is storytelling and storytelling is everything. I’ll partner with you to get to the root of what makes your business unique and explore strategies for bringing that to life across a range of channels and platforms — from site experience to email flows, product marketing, and editorial projects.
I have a soft spot for early-stage companies who are building from scratch, beginning to find their voice, and looking to break the mold.
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Special projects
Pushing a brand forward often means looking beyond business as usual. Whether you have something in mind or want to brainstorm special projects, I can support with the strategy, production, and execution of out-of-the-box marketing efforts, particularly those rooted in content.
Think: Podcasts, shortform video, longform editorial projects, and interactive guides.
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Copywriting
Good copy puts the end user first and speaks directly to their needs, hopes, motivations, and fears. I write with an eye toward inclusivity and empathy, keeping a particular focus on the emotional benefits of a product or service.
I’ve written copy for websites, product pages, social media, UX / UI, emails, and more. I easily flex into longform writing and have experience with ghostwriting.
You’re a new or established business looking to nail down how you show up to your customers. Maybe you’re looking for marketing fundamentals to help get you off the ground, or maybe you’re looking for someone to support with an experimental project that will push your brand forward. You’re not looking for long, formal decks padded with fluff; you’re looking for nuanced, actionable guidance that will allow you to test, learn, and iterate today for longterm success. You might be a venture-backed company, a bootstrapped brand, or a small agency. You care about relationships, communication, and doing things differently.
Who you are
Developed foundational brand, content, and nurture strategies for a pre-launch relationship health product
Refreshed website copy and messaging guidelines for an early-stage healthtech company
Refined brand voice guidelines for an established healthcare company
Codified the brand strategy, positioning, and messaging guidelines of a pre-launch consumer product
Wrote and edited blog content for a pre-launch infant care company
Defined a newsletter strategy and curatorial POV for a pre-launch beauty company