Emily Singer

Brand Strategy

JackThreads: Wrote copy and subject lines for daily marketing emails (consistent open rate of 18โ€“20%); established a cohesive and consistent language and tone for site features and sales; assisted with Facebook and Google ad copy, on-site promotional banners, and brand partnerships (like Dollar Shave Club and High Snobiety); supported product launches with in-depth editorial features; contributed to customer service outreach and retention efforts; and ensured that transactional website and app copy was clear and current.

Daily Harvest: Collaborated with Lifecycle, Design, and Product teams to develop cross-channel content strategies for product launches and thematic brand-building moments, translated that into emails and dedicated landing pages, and brought it to life with engaging, brand-right copy; established consistent brand voice and evolved it as Daily Harvest grew.

[Samples available upon request.]


Writing

Iโ€™ve written longform features and quippy product briefs for Gear Patrol, published musings on Medium, gallery write-ups and artist bios for Artsy, miscellaneous brand profiles for Document Journal, college news, as well as small news briefs during internships at Womenโ€™s Wear Daily, Fashionista.com, Refinery29, and The Huffington Post.

See those here.