Emily Singer

Brand Strategy

Working in collaboration with JackThreads’ Marketing, Design and Planning teams, I wrote copy and subject lines for daily marketing emails (with a consistent open rate of 18–20%); established a cohesive and consistent language and tone for site features and sales; assisted with Facebook and Google ad copy, on-site promotional banners, and brand partnerships (like Dollar Shave Club and High Snobiety); supported product launches with in-depth editorial features; contributed to customer service outreach and retention efforts; and ensured that transactional website and app copy was clear and current.

[Samples available upon request.]


Writing

I’ve written longform features and quippy product briefs for Gear Patrol, published musings on Medium, gallery write-ups and artist bios for Artsy, miscellaneous brand profiles for Document Journal, college news, as well as small news briefs during internships at Women’s Wear Daily, Fashionista.com, Refinery29, and The Huffington Post.

See those here.