Brand storyteller and writer based in Brooklyn.
Who I am
I’m a lifelong learner driven by curiosity and empathy. I process thoughts and ideas through writing and actively seek out resources that reshape my worldview. I care a lot.
Work
I’m a Swiss Army Knife who sculpts durable, scalable marketing programs from the ground up.
As the second marketing hire at Alma, I laid the foundation for our brand strategy, launched audience insights, built lifecycle and product marketing programs, oversaw social media strategy, and wore many hats.
Before that, I managed copy, content, and product marketing at Daily Harvest. Once upon a time, I worked in media.
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Chips + Dips
I write a newsletter about marketing trends and consumer culture. Since 2019, I’ve garnered more than 10,000 subscribers ranging from investors, founders, marketing operators, industry leaders, agency heads, and people who just really like brands.
I’ve been cited in Buzzfeed and Modern Retail, appeared on the Well Made and Future Commerce podcasts, interviewed by Hashtag Paid, and more.