Alma
As the second marketing hire at Alma, I codified the brand’s voice and tone, defined how we showed up to different audiences and across different channels, and built foundational marketing programs.
Launched in January 2020, The Digest by Alma is a biweekly newsletter that rounds up relevant and engaging news and research in the behavioral health space.
Self Studies is a 10-episode podcast miniseries produced in recognition of Mental Health Awareness Month in 2021. We spoke with clinicians at Alma about the many ways identity and mental health can intersect, and how that informs the way they show up for their clients. To support the project’s distribution, we commissioned illustrations from artist Barry Lee.
