Daily Harvest
As an early hire (late Series A) at Daily Harvest and the first brand and content specialist, I managed lifecycle and product marketing, wrote end-to-end copy for product launches, and brought IRL activations to life.
⤴ Developed messaging strategies to effectively communicate the benefits and differentiators of new product launches
⤴ Introduced a consistently high-performing monthly UGC-focused email
⤴ Developed copy and messaging strategies in support of brand partnerships and curated boxes
⤴ Sent a crypto-themed April Fools email in 2018
In support of Daily Harvest’s Refueling Station pop-ups in New York and LA, I helped to produce wayfinding copy, product-focused on-site messaging, and promotional marketing materials.
